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TraceParts Blog

TraceParts and nVent – From Digital to Reality


18-12-2018 Audrey Varin

Presentation at electronica 2018. Saint-Romain, France, December 18, 2018 – nVent SCHROFF has a series of coordinated services that simplify and speed up the digital workflow from selection to delivery of SCHROFF products. Now when users search for products on schroff.nvent.com/ such as electronic cabinets, enclosures, and PCB accessories, they are consistently provided with necessary support […]

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4 ways to modernize your marketing strategy for the launch of your component catalog


17-12-2018 Audrey Varin

Buyers’ behavior and expectations have changed dramatically. As a component supplier, it is crucial that you modernize your communication and marketing strategy. Here are the 4 ways to help you modernize it successfully.   Traditional marketing is no longer adequate Internet and new technologies have revolutionized buyer behavior and your customers’ needs. Firstly, buyers have […]

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How to become a leading supplier with key account buyers in the industrial sector


13-12-2018 Audrey Varin

If you are an industrial subcontractor or if you sell services to industry, becoming a leading supplier for a key account can really open doors for you. These major companies, referred to as “key accounts”, are often global companies. Being chosen as a supplier for this type of company almost guarantees access to new markets, […]

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Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads


12-12-2018 Audrey Varin

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan, promote and present a technical webinar, it is worth the effort because webinars scored a solid 64% in Manufacturers’ Effectiveness Ratings for Content Marketing Tactics (Source: […]

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Integrate advertising banners in your strategy for generating leads


11-12-2018 Priscillia Granval

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners. Placing advertising banners on specialist websites should be part of your lead-generation strategy in order to raise your profile and reach an audience that does not necessarily know you yet. […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.