Six best practices when creating an email marketing campaign in the industrial sector
Email campaigns are a key component of your strategy for generating sales leads. However, creating an effective email campaign requires careful planning, especially when you consider that a professional in the B2B sector receives an average of 40 emails per day, including 10 advertising emails! If you want to make sure your emails are read, […]
The Newsletter to The TraceParts Design Engineering Community #129
September 2018 – New parts catalogs available on the TraceParts CAD-content platform: Buehler Motor, CONTROL TECHNIQUES, DISTRELEC, DugomRulli, ebm-papst St. Georgen GmbH & Co. KG, GAMM, Janesville Tool & manufacturing, Kowa Optimed, MAY KG, NONNENMANN, PAULSTRA See the TraceParts Newsletter
5 ways to optimize your marketing strategy for your components catalog
As an industrial manufacturer, your time is precious. You have new products to develop, equipment to maintain, a tight production schedule and shipping deadlines to meet. Under these conditions, marketing is rarely a priority, and is often limited to pamphlets or attending a few important trade fairs. However, the digital age has arrived and this […]
Component manufacturers: how can you generate high-quality leads for your sales teams?
A visitor who ends up completing a detailed contact form on your website becomes a sales lead. Even though a lot of the work has been done by this stage, the leads generated for your sales people need to be mature and qualified. In order generate high-quality leads, you should follow certain best practices. Here […]
4 mistakes that can lead to the launch of your component catalog being unsuccessful
Are you preparing to launch a component catalog? Maybe you have just done so? Be careful not to make one of the four following mistakes or the launch of your component catalog could turn into a fiasco! 1. You are not online Today, providing your component catalog just in paper format is no longer […]