Did you know that 80% of the customer’s path to purchase takes place on the Internet? Nowadays, buyers go through the path to purchase on their own. That is why it is so important today for industrial parts vendors to change their perception of the customer, since the era of the mass market and mass […]

When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel that all self-respecting marketing professionals should include in their communication strategy. With the advent of the all-digital era and the emergence of automated marketing platforms, emails have lost none of their strategic importance when it comes […]

Saint-Romain – France, February 13, 2019 – Samtec, a global manufacturer of connectors, cables, optics and RF systems, and TraceParts have announced the publication of 850,000 electronic components on the www.traceparts.com site. Designers and engineers can now configure, preview and download a wide range of high-speed board-to-board components, micro pitch board-to-board connectors, rugged/power connectors, high-speed […]

February 2019 – New parts catalogs available on the TraceParts CAD-content platform: Allied Electronics, Assmann, Binder, Bulgin, ELMA, Essentra, Güdel, Honeywell, JNS, Kanya, Rencol, Rud, Shiruida, Suhner, TE Connectivity, Uversa… See the TraceParts Newsletter

In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this post because email marketing is such a vast and important topic. Since publishing the previous post, there have been a few more independent research studies on manufacturing marketing that have […]