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TraceParts Blog

Component manufacturers: three ways to generate more qualified leads


17-01-2019 Priscillia Granval

Like many component manufacturers, you have identified lead generation as a way to increase your turnover. And you are absolutely right! Industrial buyers are increasingly connected and autonomous as regards their purchasing needs. Below are three ideas to help you improve your lead generation.   1. Optimize your online presence This is the cornerstone. To […]

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3D models seamlessly incorporated into parts vendors’ websites with the TraceParts APIs


16-01-2019 Audrey Varin

Manufacturers and vendors of industrial parts can lead their digital transformation strategy with the APIs developed by TraceParts Saint-Romain, France – January 16, 2019. In today’s constantly changing digital world, parts vendors find themselves in a hyper-connected industry where the use of APIs creates real added value. Displaying data in API format is currently the […]

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How to generate leads using your component catalog


11-01-2019 Audrey Varin

Do your salespeople find it increasingly difficult to find new buyers? Buyer behavior and expectations in industry have changed dramatically over recent years. So, to find new customers in industry you need to start by modernizing your marketing and sales strategy.   What is a good lead? A good lead is someone who has shown […]

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Create Relevant Content for Industrial Buyers


10-01-2019 Audrey Varin

As a parts manufacturer, probably one of your biggest challenges is creating relevant content to engage with industrial buyers. You are not alone if you are facing this problem in manufacturing content marketing. 68% of manufacturing marketers reported their top challenge was “Creating content that appeals to multi-level roles within the target audience(s).” (Source: Manufacturing […]

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Component manufacturers: why can’t your customers find you on the Internet?


09-01-2019 Priscillia Granval

The Internet is a crucial communication tool today. It allows you to increase your visibility and sales by publishing your component catalogs, products and services online. Has this not worked for you? Does no-one visit your website? Don’t you have any requests for quotes or more information? You probably need to fine-tune a few things […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.